2015-2018

Onfleet launched in 2015 and led the rise of on-demand delivery services from ground zero – SoMa in San Francisco. At the heart of these services lies a significant challenge: managing and optimizing the complexity of last-mile delivery. Onfleet started out as a tiny team of 5 and is currently a leader in this space valued at $400M boasting over a 100 employees worldwide.

The challenge was to design an intuitive, efficient, and scalable platform that not only appealed to hundreds of small on-demand delivery startups but also their founders. On top of it a key task was integrating new premium features that enhance the delivery management process and Onfleet's bottomline.

Our approach was to fully understand the existing product's users – so we took to the streets and met with our clients. By thoroughly dissecting the current product usage and gathering insights from couriers, managers and end customers we were able to identify pain points and areas of opportunity for Onfleet.

We completely revamped the Dispatch Dashboard, enhancing the visual hierarchy and intuitiveness, to allow dispatchers to quickly assign and track deliveries, thus improving overall operational efficiency.

‍We designed the Mobile App with couriers in mind, focusing on ease of use, accessibility, and the provision of necessary information at a glance.

‍We successfully integrated new features, including Multi-Org Affiliation, premium Org Chat, and Route Optimization, without compromising the product's usability.