UX Audit Services · Fintech & SaaS

A UX audit that shows you exactly where users drop off — and how to fix it.

A focused, senior-led review of your product experience. Prioritized, ship-ready recommendations that lift activation, retention, and revenue — usually in about two weeks.

Book a UX auditSee the work

15+ years across Onfleet, Blue Origin, Ancestry, and Carta — now helping small businesses turn design into measurable growth.

What's in your UX audit

A focused, senior-led review of your product experience — delivered as something your team can act on, not a slide deck that gathers dust.

Heuristic & usability review

A senior pass across your core flows — onboarding, activation, and the daily-use screens where users actually live — measured against proven usability principles.

Drop-off & friction analysis

We map where users hesitate, get confused, or abandon, and tie each friction point back to the activation, conversion, or retention metric it's hurting.

Prioritized recommendations

Every finding comes with a clear, ranked recommendation — sorted by impact and effort — so your team knows exactly what to ship first.

Annotated screens

Issues marked up directly on your real screens, with before/after direction your designers and engineers can act on without a translation layer.

Quick wins vs. roadmap

A split between the fixes you can ship this sprint and the deeper experience bets worth planning — so progress starts immediately.

Live readout & Q&A

A working session to walk your team through the findings, align on priorities, and answer the “why” behind every recommendation.

How a UX audit works

A fixed-scope engagement that moves fast — most audits run in about two weeks, with senior design on it from day one.

01

Kickoff & goals

A short working session to understand your product, your users, and the metric that matters most right now — activation, retention, or revenue.

02

Audit & analysis

We review your real flows and screens against usability principles and your analytics, pinpointing exactly where and why users drop off.

03

Prioritized report

You get a ranked set of recommendations — annotated screens, quick wins, and bigger bets — scoped by impact and effort.

04

Readout & next steps

We walk your team through the findings live, align on what to ship first, and map the path from quick fixes to a fuller redesign if it's warranted.

Where a UX audit fits

An audit is the fastest way to start — a fixed-scope engagement that turns into a clear plan. From there, scope into a redesign sprint or a fuller product engagement. Transparent starting prices, senior design throughout.

Logo Design – $2.3k
App Design – $13.8k
Brand Design – $5.0k
Book a UX audit

Design that moved the numbers

A UX audit is only worth it if it changes outcomes. Here's what focused, user-centered design has done for products in fintech, SaaS, and consumer.

Onfleet

Delivery logistics SaaS · Lead Product Designer · 2015–2018

Making a genuinely complex product feel simple and intuitive.

Last-mile delivery is operationally dense — dispatchers, drivers, and end customers all need different views of the same moving reality.

Designed and scaled the full product suite — driver app, dispatch dashboard, end-user tracking, and business analytics — and shipped premium add-ons from 0 to 1 that opened new revenue streams.

Outcome

Helped position Onfleet as the most user-friendly delivery platform on the market — fueling 15× valuation growth and a 35% lift in NPS.

“Ivan helped build Onfleet from the ground up, positioning Onfleet as the most user-friendly, well-designed delivery software on the market. He found ways to overcome the significant challenge of making a complex product seem simple and intuitive.”

Khaled Naim, CEO, Onfleet

Ancestry

Consumer genomics · Experience Designer · 2018–2019

Turning DNA science into a product people love to explore.

Ancestry needed a brand-new DNA Traits product and a Family Search experience that could attract a younger demographic.

Designed Ancestry DNA Traits from 0 to 1 and redesigned Family Search around a more modern, approachable experience.

Outcome

Drove Ancestry DNA to the #1 spot on Amazon and tripled holiday-week web traffic.

Airbrake @ Rackspace

Developer tools · Product Designer · 2012–2015

Design as a retention lever, not a coat of paint.

Airbrake's error-monitoring product was losing customers to confusion and friction in the core workflow.

Redesigned Airbrake end-to-end with a sharp focus on clarity, daily-use ergonomics, and the moments that made developers churn.

Outcome

Cut churn by 24% and, alongside leadership, drove 30% year-over-year revenue growth across three years.

Nova Finance

Fintech · 0-to-1 Product · South-East Asia

A new consumer fintech experience, from research to launch.

Building a financial product from scratch for the South-East Asian market meant designing for unfamiliar contexts and expectations.

Took Nova Finance from 0 to 1 — research, product strategy, and launch-ready UX shaped around the realities of the local market.

Outcome

A launch-ready consumer fintech product grounded in real field research, not assumptions.

UX audit FAQ

Quick answers on what a UX audit is, how it works, and what you walk away with.

What is a UX audit?

A UX audit is a focused, expert review of your product's experience. It pinpoints where users get confused, hesitate, or drop off, and turns those findings into prioritized, ship-ready recommendations your team can act on right away.

How long does a UX audit take?

Most audits run as a fixed-scope engagement of about two weeks — kickoff, review and analysis, a prioritized report, and a live readout with your team.

What do I actually receive?

A prioritized set of recommendations with annotated screens, a split between quick wins and bigger experience bets, and a live readout session. It's built to be acted on, not filed away.

Who runs the audit?

Ivan Tolmachev directly — a product designer with 15+ years scaling products at Onfleet, Blue Origin, Ancestry, and Carta. Senior design from day one, not a junior hand-off.

Do you specialize in certain products?

Yes — primarily fintech and SaaS, where small UX improvements compound into real activation, retention, and revenue gains. Experience also spans consumer and complex internal tools.

What happens after the audit?

You can take the recommendations and run with them, or continue into a focused redesign sprint or ongoing design partnership. The audit is designed to stand on its own either way.

Book your UX audit

Tell me about your product, or grab a 30-minute slot to scope an audit directly on my calendar.

Book a 30-minute call

Pick a time that works for you.

Open scheduler in a new tab →