As product designer, I redesigned Airbrake's error-monitoring product end to end around clarity and daily-use ergonomics — turning a confusing workflow into one developers stuck with.
15+ years across Onfleet, Blue Origin, Ancestry, and Carta — now helping small businesses turn design into measurable growth.
What a retention-focused redesign did for Airbrake over three years as product designer.
Removing friction from the core workflow kept developers from drifting away.
Alongside leadership, the redesign helped drive 30% year-over-year revenue growth.
The gains held across three consecutive years, not a one-quarter spike.
Airbrake's error-monitoring product was bleeding customers — not to a better competitor, but to confusion and friction inside its own core workflow. The moments developers hit every day were the moments pushing them to leave.
Treating design as a coat of paint wouldn't move the numbers. The job was to make design a genuine retention lever.
I redesigned Airbrake end to end with a sharp focus on clarity and daily-use ergonomics — the ease of the workflows developers ran constantly, not just the marketing surface.
Rather than polishing screens in isolation, I targeted the specific friction points where users got stuck or gave up, and rebuilt those flows to be fast, legible, and dependable.
The redesign cut churn by 24% and, alongside leadership, helped drive 30% year-over-year revenue growth across three years — proof that fixing the daily-use experience is one of the most direct ways to protect and grow revenue.
A few more projects where user-centered design moved real numbers across fintech, SaaS, and consumer.
Making a genuinely complex product feel simple and intuitive.
Last-mile delivery is operationally dense — dispatchers, drivers, and end customers all need different views of the same moving reality.
Designed and scaled the full product suite — driver app, dispatch dashboard, end-user tracking, and business analytics — and shipped premium add-ons from 0 to 1 that opened new revenue streams.
Helped position Onfleet as the most user-friendly delivery platform on the market — fueling 15× valuation growth and a 35% lift in NPS.
“Ivan helped build Onfleet from the ground up, positioning Onfleet as the most user-friendly, well-designed delivery software on the market. He found ways to overcome the significant challenge of making a complex product seem simple and intuitive.”
Bringing one design language to a sprawling engineering org.
More than 20 front-end developers were building in silos, each reinventing the same patterns across in-house tools.
Built the Blue Kit design system to unify those teams under one system, and redesigned Jules — an internal suite of ERPs and PLMs — for usability and satisfaction.
Delivered a 5-year design-system roadmap projected to save roughly $1.1M annually in front-end costs.
Turning DNA science into a product people love to explore.
Ancestry needed a brand-new DNA Traits product and a Family Search experience that could attract a younger demographic.
Designed Ancestry DNA Traits from 0 to 1 and redesigned Family Search around a more modern, approachable experience.
Drove Ancestry DNA to the #1 spot on Amazon and tripled holiday-week web traffic.
If churn is the problem and your daily-use experience is the cause, tell me what you're building — or grab a 30-minute slot directly on my calendar.
Pick a time that works for you.