Upshift
Part-time car ownership for transit-rich American cities, leaning on remote and autonomous features to hold down the cost that drives the industry.
Upshift exists to disrupt the vehicle ownership and commute in American cities with decent public transit options and a high working population of young people and foreigners, cities like San Francisco, New York and DC.
In order to compete with the players like Sixt and Hertz we redesigned the product to focus on remote and autonomous features to make part-time car ownership accessible and affordable in an industry where car maintenance is the key cost driver.
