Case studies

Selected work

Fintech, aerospace, logistics and developer tools — what the problem was, what we changed, and what happened next.

• Finstar An earned-wage-access app nobody wanted to use. The barrier turned out not to be the interface but shame — and the redesign had to answer that.
  • Product Design
  • Branding
• Viva Money Rebuilding a subprime lending app for India around speed and access, and cutting support costs enough to fund new research.
  • Branding
  • Product Design
  • Web Design
• 2Pay A cash-deposit kiosk for urban Pakistan, designed alongside the hardware and software teams to take on vendor-based deposits.
  • Branding
  • Product Design
• Metric Fire Winning recall in a saturated monitoring market on a small marketing budget, by giving the brand a character worth remembering.
  • Web Design
  • Branding
  • Product Design
• Xenon A multinational private venture fund, supporting its portfolio companies. Metric Fire was one of them.
  • Branding
  • Product Design
• Rackspace Rebuilding a cloud management dashboard so newcomers could learn it quickly without taking depth away from professionals.
  • Branding
  • Product Design
  • SaaS
• Airbrake An error-tracking tool whose users were saving time and leaving anyway. Exit surveys found the churn was in setup, not the product — and the fix ended in an acquisition by Rackspace.
  • Product Design
  • Development
• Nova Card Differentiating a credit card in Mexico's crowded market by selling a subscription and a tone of voice rather than an interest rate.
  • Branding
• Ancestry Bringing DNA results into a genealogy product built for an older audience, and making the result appeal to a younger one.
  • Branding
  • Web Design
  • SaaS
• Blue Origin Blue Whale and the Blue Kit: a system model and design system for planning and budgeting across a 3,000-person manufacturing organisation.
  • Development
  • Product Design
• YESS! & Velvet Two CIS neobank brands aimed at opposite ends of the same gap: Velvet for 1970s-flavoured luxury, YESS! for people just starting out.
  • Branding
• Upshift Part-time car ownership for transit-rich American cities, leaning on remote and autonomous features to hold down the cost that drives the industry.
  • Branding
  • Web Design
  • Product Design
• Onfleet Redesigning dispatch, analytics and the courier app for a last-mile delivery platform, and adding the premium features behind new revenue.
  • Branding
  • SaaS
  • Product Design