YESS! & Velvet
Two CIS neobank brands aimed at opposite ends of the same gap: Velvet for 1970s-flavoured luxury, YESS! for people just starting out.
Velvet
Velvet is a neobank that combines the flamboyance of the 1970s with modern banking technology, catering to a sophisticated clientele who appreciate luxury, style, and exclusivity in their financial services but wouldn't quite make the cut in the old brick-n-mortar.
Inspired by iconic fashion houses and the cultural revolution of the era, Velvet offers an extravagant banking experience that reflects its customers' unique lifestyles.
We were tasked to revamp an existing NBFC's brand into "Velvet: when money is simple, fast, stylish and convenient" to fill a gap in the market by offering banking services that are not only functional but also artistically inspired. The brand features impractical yet visually striking elements, pop art-inspired card designs, and an experience that feels more like navigating a gallery of high fashion and art.
YESS!
Yess! is a dynamic neobank brand designed to resonate with young, adventurous individuals starting their journeys in life. Yess! is a lifestyle enabler, offering vibrant, youth-centric financial products that encourage living life to the fullest.
