Viva Money
Rebuilding a subprime lending app for India around speed and access, and cutting support costs enough to fund new research.
- Funding
- $1.3M
- Increase in conversion rate
- 40%
Viva Money India seeks to revolutionize the personal finance landscape for customers in subprime segment by offering user-friendly financial services tailored to the diverse needs of its underserved clientele in India.
With consumer banking becoming a commodity, speed and easy access to funds is now a more relevant demand than security.
Prior to our intervention, Viva Money faced significant challenges in user engagement and platform usability. Users found the app's interface confusing, leading to a high drop-off rate and low conversion.
We embarked on a comprehensive redesign of the product. We simplified the UI, streamlined navigation, and make essential functions easily-accessible.
"After the redesign, using Viva Money has become so much easier. I can view my balances, make payments, and access support much faster. It's everything I need, right at my fingertips!" — Priya Gupta, long-time Viva Money user
The key benefit following the redesign was a dramatic drop in customer support costs.
Saved costs were reinvested into research and building new offerings.
